After more than 30 years of agreement Nestlé and Coca-Cola are ending their trade agreement. This new situation could mean a change to the drink that was born in 1993 as a result of this association. Nesteya. The brand announced the launch of an alternative, Tea Fuse, which is already on supermarket shelves in Spain.
Fuze Tea combines tea, fruits and herbs, offering a wide variety of flavors to suit every taste. Among its most popular varieties: Fuze Tea Original Lemon Flavor, a classic black tea blend with a refreshing citrus twist and Fuze Tea Original Mango Pineapple Flavor.
.Since its introduction in Spain, Fuze Tea has worked hard to establish itself as a leader in the ready-to-drink tea category. With a presence in over 90 countries, the brand has implemented effective market strategies to reach over 225,000 points of sale across the country.
This new drink reflected growth of the ready-made tea category, which has grown by 6.3% over the past five years and its value is expected to double by 2030.
The brand has launched new varieties and formats to adapt to current consumer trends. Among the new products is the original flavor of Fuze Tea. Green tea with passion fruit
. In addition, the new drink has practical presentations. e.g. 33 ml cans and 1.5 liter bottles, designed for different periods of consumption.After the appearance of a drink designed to replace Nestea in Spain, users began to compare both drinks, which are already competing on supermarket shelves.
One of the reactions is given @royalpool_8 on TikTok, which conducted a blind test. Obviously and without a doubt, the user was able to distinguish which of the vessels Nestea was in.
Another reaction was that @sergiolp___, also on Tik Tok. In this case, the reaction was unexpected. Not only do you think Fuze Tea is a completely different product, but It tastes on par with PepsiCo’s Lipton.
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