Unicaja Banco will henceforth be only Unicaja

Unicaja Bank it will be called alone Unicaja. This name change is also accompanied by a new corporate identity, fresher and adapted to digital channels, the result of an in-depth analysis aimed at repositioning the brand and in line with its strategic plan for the coming years.

All this takes place under the auspices of the process of modernization and transformation in which the company is immersed, which, after the renewal of management, begins a new cycle with the recently elected José Sevilla as president.

In this sense, the CEO stated: Isidro Rubiales, for whom this change of image “is a reflection of a new stage and a common project that we want to convey to society” and represents “a help,” he said, to show “where we came from and where we are going.”

The image change came in the same week as it was announced that although the company’s profits were up 4% less than the previous year due to provisions to clean up the property portfolio and bank tax, shares on Ibex35 were up 6.8% .

Apart from the simplification of the name, the symbol representing the Bank of Malaga is evolving towards a simpler and more modern concept, adopting more intense shade of green – a color that continues to identify the brand – it includes blue and reduces the number of segments to three, aiming to demonstrate “dynamism, openness and progress.”

This evolution of the corporate identity reflects the adaptation of Unicaja to the needs of today’s society, but “without losing its traditional values”, emphasized this Thursday the bank, which seeks to consolidate as a holistic organization, close and open to society. as unique and differentiated in the Spanish financial sector.

“This transformation sets us apart because, while preserving our essence, we manage to unleash the potential of the essence,” emphasizes Rubiales and clarifies that thanks to this, “we have combined what makes us unique, our experience and ability to grow, with what everyone of us is committed to our customers: progress, feeling supported in a simple way, through thorough treatment, and products and services tailored to your needs,” he said.

Just like the bank Unicaja Foundation This Thursday it also presented its new visual identity, which is mainly materialized in its logo, adapted as part of one of the main action areas of its strategic plan for 2023-2025.

The Unicaja brand identity update will be gradually extended to all elements of the visual identity, both physical and virtual, as well as to all companies of the Unicaja group. This also matches new corporate style from the Unicaja Foundation.

This plan, which presents a road map for the start of a new period of management of the organization, indicates the desire of the management to reposition this institution and improve its visibility in the society with the intention of consolidating it as a ” Reference private social work in Andalusia“.