VIPS invites you to start your day well with its new campaign – Periódico PublicidAD

VIPS launches a completely updated extensive breakfast menu and launches a new communication campaign to announce them. Thus, the restaurant brand continues to develop its brand on the platform. “VIPS is not normal” surprises with its product offering and fresh communication. With this promotion, VIPS seeks to confirm its position as a leader in the breakfast industry and become a trend in this gastronomic area. Creative agency responsible for the event MONKEY Madrid.

Following a successful Christmas pancake campaign that redefined snacking as a new consumption option, VIPS is now focusing on breakfast. This moment of consumption is presented as an oasis of calm. Because “Before the day wears on, enjoy your breakfast.” A concept that seeks to appreciate that unique moment of the day when we can focus on pleasure without thinking about what will happen next.

Underneath this understanding A campaign is born that evolves through six executions that capture everyday and fun moments that everyone can identify with.

The distribution strategy will be distributed through television, radio, digital and outdoor advertising. In addition, the company plans to start collaborating with another brand, which will be announced later.

According to Sandra Carrasco, VIPS Marketing Director: “With this campaign we want to position VIPS as a cafeteria – a restaurant where breakfast plays a fundamental role. We do this by leveraging the quality and innovation of the world of coffee, specialty drinks, toast, pancakes, eggs and baked goods. It’s always from the brand’s everyday life, where you can try the latest breakfast trends in an affordable, comfortable and intimate way.”