Weight loss drug consultations increase by 300%

The fight against obesity and diabetes continues. Spain now has four powerful allies: Saxenda, Ozempic, Vegovi and newcomer Muniaro. These medications are gaining increasing interest due to their weight loss properties. They are often sought after more for the search for the “perfect” silhouette than for the wellness purposes for which they are created. This interest is reflected in significant increase in internet querieswhat reached on average one hundred thousand monthly searches. semrasha leading platform in online visibility management and content marketing, has analyzed these trends and provided shocking data on the use of these drugs in Spain.

Ozempicoriginally developed by Novo Nordisk to treat type 2 diabetes, has caused a fever among rapid weight loss in the country. In this sense, over the past two years, the number of search queries for Ozempic has increased to 307.7%, on average 61,948 monthly consultationsAccording to Semrush.

The growth has been fueled by international public figures such as Kim Kardashian and Elon Musk, who have highlighted the effects of the weight loss drug, which promises to reduce body weight by 16%. Thus, Ozempic has become the most popular treatmentin Spain, though This was not the first product to hit the market.

Over the past two years, searches for Ozempic have grown by 307.7%.

On the other side, SaxendaHe The first weight loss drug approved in Spainhas been available in pharmacies for six years. With an average of 27,420 searches per month and a growth rate of 49.7%, it is the most consolidated.

In its turn, vegananother drug from the Danish company Novo Nordisk. focused its action on weight loss rather than diabetesThis resulted in an average of 4,926 search queries being registered per month.

NEW COMPETITOR: MUNJARO

Mujaro, has just entered the Spanish market and is distinguished by its effectiveness. This drug provides 22.5% weight loss. Although It has already been approved by the European Medicines Agency. The drug will be available from July 1, 2024. Munjaro is already gaining popularity in countries such as Germany, the UK and the US. In the world, according to Semrush, The number of searches for Mujaro has reached almost two million, with an increase of 83% over the past year.

In Spain, searches related to Muñaro have increased by 317.2% over the past year, positioning him as important competitor to Ozempic in terms of popularity and interest. Fernando Angulo, Senior Market Research Manager notes that “at the international level we are also seeing the same trend for all drugs of this type. Some of them are like France, Italy and Germany. This success is due, among other things, to strong marketing strategies. companies. For example, Ozempic became a viral topic on TikTok, with the hashtag exceeding 1.1 billion views.”.

HEALTHY WEIGHT LOSS ALTERNATIVES

For those who prefer natural methods to lose a few kilos, Healthy eating and an active lifestyle are the best alternativeespecially when there is no diagnosis of obesity.

In the case of Spain, the paleo diet or paleo has gained popularity, with an average of 5,192 people searching for it per month. They follow a ketogenic diethigh fat, low carb, with 2864 searches, and alkaline dietwith 2828 searches.

In other European countries preferences vary, for example: in France and Italy: the ketogenic diet is the most popularfollowed by the Mediterranean diet. In Germany, intermittent fasting tops the search queries with an average of 69,720 monthly searches, positioning itself as the preferred option for weight loss.