White gold mine

“Real Madrid, whether they win or not, is the greatest event that exists”. Words are written in words Paco Gento, Honorary President and the first player in history to win six European Cups.and accommodate the thousands of fans who visit the stadium every day Santiago Bernabeu enjoy the reform that turned the stadium into a mine of white gold. And what the new official Madrid store and the Bernabeu Tour have become a key point of contact with fans and an opportunity to gain a unique experience.

Visiting the White Colosseum It has become one of the must-see stops for any tourist arriving in Madrid.an architectural work that It differs from other stadiums in Europe. and it changed the paradigm we were used to. It was no longer just watching football matches: the Santiago Bernabéu became a giant technological structure capable of destroying all leisure and entertainment in the capital. It has always been a mission: turn the White House into a kind of “family investment” to continue competing in an increasingly complex and challenging environment..

The most profitable museum in Madrid

The first stop of all is the best value in Madrid.

This temple and Mecca for most football fans recorded impressive figures in 2019: 1,300,000 visits, making it the second most visited museum that year after the Prado and ahead of the Reina Sofia.. It is not the most visited, although it is the one that brings the greatest benefit.. Figures that confirm the demand the white club has been experiencing since it unveiled its new crown jewel. “The museum is currently visited by 5,000 to 6,000 people, and it seems like there aren’t many people there right now because it’s lunchtime, but then it fills up again.”they say BRAND staff who spend hours checking that everything is in order.

Thus, the new reform aims to achieve undisputed leadership National Museum of Pradoone of the most famous in the world, which broke its own attendance record last year: 3,209,285 visitors. New Bernabeu Tour has a surface 4250 m², four floors.. A millimetre-long showcase of the history of the white club (iconic players, trophies, basketball team…), which this year opened a room dedicated to women’s football and new spaces where you can see the past and present history. In addition, The tour offers educational content in a playful and engaging way.which is equipped interactive screens and immersive projections.

The excursion route includes visit to the above-mentioned museum, panoramic view of the stadium’s interior stops at the most symbolic places of the venue… but today the route has been shortened due to reconstruction. The locker rooms, grass and press centre are currently closed to visitors.. With all this, the first stop of the white gold mine begins here. Having made rough estimates of the number of fans entering the museum (from 5,000 to 6,000), The White Club can bill almost 170,000 euros per month.

. The cheapest entrance is in 29 euros (5-14 years) and the most expensive, premium version which offers the services of a personal guide, reaches 47 euros when purchased online (50 euros at the box office). At the end of the year, it is necessary to keep in mind that there are always higher and lower dates, The White Club could receive around 20 million euros only with a tour.

The Megastore That Flies… With IKEA’s Strategy

However, The stop that brings the most benefit to the white club is the last one.the one that is “must” be reached at the end of the tour, and the other one, entering from the stadium side Father Damian Streetnext to the entrance to the presidential box. “Copy” on IKEA’s silent and smart strategy so that you can go through all the stages of the journey leading to the official store of the white club.

Opening hours: 10:00 to 20:00 daily.shop adidas It has become one of the most visited places in the Spanish capital. “We don’t stop for a second…”count to BRAND A shop worker before dropping a bomb on the megastore, which has been operating at a frantic pace since opening its doors in Madrid: “The average price for each person who enters the store is between 100 and 150 euros”they claim the figures that are billed at the official store that the white club has at its stadium. Without wanting to give exact figures… they prefer to indicate a range that allows some dizzying figures to be revealed: “400,000 to 500,000 euros per day… with a maximum sale of 3,000 tickets per day”

. They will reach such figures after the new Real Madrid jersey goes on sale, the price of which varies from 100 to 185 euros with the name, number and patches. It will be difficult for the store to continue at this pace, but One thing is clear: the profitability of the new store is beyond doubt..

Area 2800 square meters. which “offers a unique shopping experience for all fans” and offers exclusive product deals, a personalisation area, new lines of clothing, both casual and technical, as well as Real Madrid accessories.. In addition, visitors can enjoy an immersive digital experience with over 40m LED screens and two tunnels that bring fans closer to the white team.