What is happening with the iPhone 14 Plus? Despite having increased its size compared to the iPhone mini, it does not seem to be the solution for users who are looking for a new iPhone.
It seems that the shadow of the iPhone mini is chasing one of the current iPhones. We are not referring to the low demand for the normal iPhone 14 but for the iPhone 14 Plus, that model that was the replacement for Apple’s past smallest iPhone. What’s going on? Apple presented 4 different models in 2022, as has happened in recent years. At this point, the resurgence of the Plus model does not end up being that, a resurgence but a new failure.
Apple’s segmentation hasn’t been very clear for a long time
Since 2017, Apple has released more than two iPhone models. He has divided them by mid-range and high-end, perhaps even premium. Between 2017 and 2022 we have seen interesting models such as the iPhone 8 and 8 Plus, the iPhone XR and the launches of the first iPhone Pro that started with the iPhone 11. In 2020 the iPhone 12 mini arrived to offer an alternative, an iPhone with the latest advances but with a reduced size and slightly competitive price. Slightly because for 100 euros more you could buy a normal iPhone 12.
The same thing happened in 2021 with the iPhone 13 mini, it was included with a slightly larger battery but it turned out to be a complete failure. Apple thought that this iPhone would be better with a larger size and that is why the iPhone 14 Plus arrived with 6.7 inches like the iPhone 14 Pro Max but in the mid-range. Things did not change and Apple consummated one more failurepeople are not buying it.
There are short distances between prices and features. For 200 or 300 euros more, the options in the Apple catalog are very close to each other. A user who wants to invest in the future will want to have the best if it means disbursing these more euros. That leaves the “cheapest” iPhone in the catalog like the iPhone 14 or the iPhone 14 Plus without a chance, which if we get a little strict, spending 300 euros more to access an iPhone 14 Pro is a much better option in the future than staying with a mid-range iPhone or flip to an iPhone 13 Pro in just over 1,000 euros without exceeding the current 1,300 euros.
The price is the problem, besides not offering anything new
The distances between the current and previous iPhones remain the same. The user thinks very well what to invest his money in and when he sees the iPhone this thought happens. In it iphone mini case it was an attractive option for those who love small size mobiles, the problem was the price of 809 euros. Now it went up because it is a Plus model and is at 1,159 euros, although the latter was due to a drastic rise due to inflationary adjustments and the costs that are behind Apple.
Comparing an iPhone 13 mini and an iPhone 14 Plus they have differences in size but inside it remains the same. Two lenses to take pictures but you need a telephoto lens to capture them. The A15 chip is from both, the design is the same. The average user could look back and buy the iPhone 13 Pro Or if you do not want to spend a lot of money, the iPhone 13 to dry.
Apple needs to change strategy
Something that could work for Applein addition to regretting their bad decisions, is to reduce the prices of the iPhone 15. There are some rumors that assure it, while the iPhone Pro could stay the same or have a slight increase. Adding iPhone Pro features to the normal ones would also be a good strategy. Analyst Ross Young has commented that the Dynamic Island could be present in all iPhone 15 models.
Undoubtedly the correct option would be to lower prices and segment appropriately each of the models. Hopefully the setback in the internal chip of the normal iPhone 14 has occurred due to the shortage that exists in its manufacture and not due to a bad decision (again) by those from Cupertino.
This 2023 Apple has to rectify its path and show good progress in all its models, a new failure could be the grave of the iPhone that they consider to be mid-range.
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