Xiaomi presents its new Xiaomi 14 series of smartphones with the PopUp store in Plaza de Callao in Madrid.

Xiaomi has opened a new PopUp store in Plaza de Callao in Madrid to bring users the latest news about the new Xiaomi 14 series of smartphones, which can be visited from March 1 to 4, as well as learn about innovations in the HyperOS operating system. system and its wearable devices. As part of an initiative aimed at reaffirming the brand’s commitment to the Spanish market, the company shared its intention to position itself not only as an electronics brand, but also as a firm that strives to “transform and improve everyday life through technology.” As part of this program, Xiaomi has launched a PopUp store through which it aims to provide users with the latest introduced devices such as the flagship Xiaomi 14 series of smartphones, Xiaomi Watch S2 and S3 smartwatches, and Xiaomi Smart Band 8 Pro. the ephemeral space, which can be visited from this Friday until next Monday, March 4, has an area of ​​120 square meters and is located in Plaza Callao in Madrid, where Xiaomi not only provided users with its new flagships, but also included an experience related to its own operating room HyperOS system and photography company Leica integrated into the lenses of its high-end smartphones. Thus, the brand wanted to offer an “immersive experience” while representing the “modern lifestyle” that Xiaomi reflects in its devices, as detailed. In the main area of ​​the PopUp store, you can see the central island, which displays the new “smartphones” of the Xiaomi 14 series, with the standard model and the Ultra, so that users can explore and experience its functions, as well as the quality of the devices and their feel in the hand. Along with the new top-end smartphones, Xiaomi also unveiled the Xiaomi Pad 6S Pro tablet, where you can see its 12.4-inch screen designed to “meet the highest productivity needs.” In addition, a space called Xiaomi Ultra Museum is offered, which shows how the evolution took place from the first line of Ultra devices to the new Xiaomi 14 Ultra. In particular, the Mi 11 Ultra models released in 2021 are presented; Xiaomi 12S Ultra 2022; Xiaomi 13 Ultra, presented last year; and finally the new Xiaomi 14 Ultra. At the same time, the company strives to show users how the technologies used in each new model have developed over the years. For example, the Mi 11 Ultra started with the introduction of a 50 MP triple camera, and with the latest innovations, the camera has become four sensors, one of which is one inch in size, like the Xiaomi 14 Ultra. In addition to all this, a Xiaomi Series 14 photo shoot area has also been organized, designed for those users who are interested in “capturing unique memories,” as specified by the company. In particular, this area offers a visual experience that simulates being in the rain of light playing with reflections. This way you can create a spectacular setting for photography. The fourth zone of the PopUp store is the Xiaomi Lifestyle Boutique zone. As Xiaomi explained, this is an area in which users are encouraged to explore a wide range of products that combine innovation, functionality and creativity to “reinvent everyday life.” In particular, this section presents the Xiaomi Watch S3 and Xiaomi Watch 2 smartwatches, Xiaomi Smart Band 8 and Redmi Buds 5 Pro wireless headphones, as well as other wearable devices. In addition, part of the collaboration with designer Pablo Erroz, who created the new straps for the Xiaomi Band 8 Pro smart bracelet, is also on display in this corner. Xiaomi concludes its PopUp experience with the Xiaomi HyperOS space, an area where visitors can learn about the main characteristics of the operating system developed by the technology company. All this through dynamic screens that display some “widgets” and artificial intelligence (AI). “We at Xiaomi are very proud to present a new distinctive project that will be closer to our customers and fans,” said Xiaomi Spain Retail Director Ana Casas about the new PopUp space. Following this line, he emphasized that for the company, 2024 “is a key year” to continue to position itself as “a premium, iconic and ambitious brand, always going hand in hand with the best technology and the most powerful innovations on the market.” Xiaomi unveiled its new Xiaomi 14 series of smartphones last Sunday, a day before the Mobile World Congress tech event took place this week in Barcelona. In particular, this new series is equipped with Leica Summilux optical lenses. Additionally, it has been designed for a next-generation optical system that the brand says offers “unprecedented” photographic capabilities. Above all, the Ultra model stands out, in addition to its photographic capabilities, in the performance powered by the Snapdragon Gen 3 chip, the mobility it offers and the innovative design with a 6.67-inch AMOLED LCD display.