YouTube wants to go head to head with TikTok and goes on the offensive with Shorts

Google’s video platform wants to boost live video in vertical format and counter TikTok

Many companies providing live and on-demand audiovisual content They see Twitch’s weakness right now. That’s why other players like Kick, YouTube or TikTok are coming onto the scene with programs to encourage their appearance or improvements to the apps themselves to make them look more visually appealing and also give these creators more credibility.

But this time is not the time to talk about Twitch. YouTube has declared war on TikTok in an area in which this social network is a dominant figure, vertical video on mobile devices. Since the launch of Shorts, YouTube has been trying to fight TikTok with short videos under a minute in length, and now it wants to take on the battle in the field of live videos in this format.

You can stream horizontally and vertically at the same time.

The good news is that in addition to vertical streaming capabilities, YouTube creators they can do multithreading horizontal and vertical broadcasting so your community can choose the option they need most. However, in life everything has its but, and in this case it also happens. If we look at the YouTube support page on Twitter, This live broadcast will count as two simultaneous broadcasts. instead of one and will require the use of third party plugins or applications.

Without a doubt, The more competition, the more content options we will have.

, which means the viewer will win. Part of what Juan SGuarnizo said in his Twitch interview is slowly coming true, at least in terms of the diversity of platforms and the abundance of on-demand content. On the other hand, it’s time to see how these short videos are implemented on the YouTube platform itself and what reception they have compared to TikTok or horizontal video formats.

Main image: CardMapr.nl on Unsplash

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