Zara presents its new dining room

The Inditex Group has always been innovative, especially in terms of marketing and brand image and with this new initiative, he wants to continue his journey of transforming Zara’s image into something more. exclusive and luxurious. This canteen opened in a new building. Zara Man that the company opened on Hermosilla Street, in the famous Salamanca district of Madrid.

Company based in Galician municipality Arteixo, strives to improve the quality of its customers’ experience and also tries to get them to spend more time in its stores and therefore buy more. However, this Zacaffé idea will not be in all Zara stores in the world; in 2025, these cafes will open in the brand’s stores in Tokyo

(Japan) and Seoul (South Korea).

New store in Madrid

In these small cafes inside shops you can try coffee, tea or pastriesas well as products Conceptual merchandising Zacaffé and Zara, in the style of famous coffee chains. The one in Madrid is the first, and it is no coincidence that it was opened in Store with an area of ​​700 square meters in one of the wealthiest areas of the Spanish capital. With the help of coffee shops, Zara is looking for improve the quality of customer service

and do more’bonus‘ purchase, but for this they need exclusivity. So there won’t be many Zara stores in the world that have this add-on, and the few that do have it will shops with the best location inside big cities.

The company, headed by Marta Ortega, also wanted its first dining room to be installed in Zara Man, company store dedicated to men’s clothingalthough most of Zara’s revenue comes from the women’s clothing brand. This is why Inditex wants to promote its men’s department and this store also has Zara Athletic, sports line the main company of the conglomerate Inditex.

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