Zendaya, Margot Robbie, Jenna Ortega… Why do actresses suit their characters’ clothes?

Qui de mieux que Margot Robbie for embodiment Barbie ? Introducing her blonde with long hair, her yellow-blue color, her silhouette and long hair, the 33-year-old actress with her parfait physique, who will play the famous Mattel doll on screen. Meme son under the pseudonym “Family with the famous game.” There is no cardboard in sight for Greta Gerwig’s film, which opened in July 2023. But do not pay attention to the fact that the Barbiecore trend covers all areas of boutiques, à coups de rose bonbon and talons hauts… A déferlante de fuchsia que l’on doit, certes, au long métrage, more attention in promotion tournaments. Throughout her appearance, the Hollywood star portrays a tribute to her son (in plastic), just like her Tenues les Plus Mythiques.

Ainsi, in London, I posted to see Margot Robbie in opera gloves, Christian Louboutin heels and a pink satin evening dress with four-year-old Vivienne Westwood performing in honor of Barbie’s “Enchanted Evening” these years. 1960: At the Los Angeles premiere, the poster shows Sirena Schiaparelli’s black and sparkly gown with a Lorraine Schwartz diamond necklace. A reference to the Spotlight Doll sally, also in the sixties. In Mexico, the Australian actress offers the look of Barbie Totally Hair, an icon of 90s little girls, with a model plus a psychedelic-inspired court, an Emilio Pucci neck and Manolo Blahnik rose heels. For Seoul, this is a Moschino rose ensemble, for a collier with a Sparkling Pink doll from 1964. In Sydney, ten anthologies: a mini-robe in black rays, by Hervé Léger, in muslin au maillot de bain of the original Barbie, published in 1959. The suit without Versace’s double son, his Balmain, Armani Privé, Valentino and Dilara Findikoglu robes, as well as his Prada, Miu Miu, Paco Rabanne and Carolina Herrera pieces inspired by the emblematic doll ensembles. .

These images are studied, Margot Robbie uses the skills of her stylist Andrew Mukamal, originally from New York and accustomed to the artistry of the stars.. “J’avais a tableau où chaque ville était cartographiée. Nous saviions exactly quelles tenues évoquaient telles barbies, avec telles références et accessoires d’archives. (…) Margot et moi avons essay entre entre 50 et 60 ensembles, and all 30 minutes, une des Marques Venait Aider à Adjuster la tenue sur laquelle je travaillais depuis des mois déjà”, confi-t-il People This moment of the Los Angeles premiere. A marathon of chiffon roses that wow-la-paine: integrated advertisements for the outfits worn by Margot Robbie are deformed in the published book 8 Mars dernier aux éditions Assouline.

>> PHOTOS – Zendaya, Margot Robbie, Jenna Ortega… when the actresses match the costumes of their characters

Le Method dresses or comments tisser du lien avec le public

This phenomenon is called the Dressing Method. The name was found by journalist Andre Wheeler, who will also be named at the premiere in May 2023, in an article for Vogue magazine in which he evokes the looks of siren actress Halle Bailey’s new look La Little Sirenafilm by Rob Marshall, scheduled for release in May 2023. The actress will be sensational at her premiere, in her shimmering clothes, voluminous hairstyles or in front of a corset signed by Miss Sohi, Valdrin Saiti, Michael Fausto, Off-White or the encore Georges. Chakra. “If the name refers to method acting, the naturalist’s acting technique continues to remain under the name of the Stanislavsky Method or System, which encourages actors to go deeper into their role, the method of dressing gives an advantage in the art of performance.”confirm Numberwhich compares this direction in cosplay.

Ainsi, the method of clothing aims to go beyond the simple limitations of representation and offer a part of the public. Il suffit de voir toutes ce small Girls qui ont couru dans les bras de’Halle Bailey, passing through these passages sur les Tapis Rouges, convinces them to meet a real siren! “For actors of power, with fans of words, one can easily see the characters who live in the videos and their grace aux Tenues Qu’ils Prenent”, note: Thierry Tessier, fashion history, auprès de Gala.fr.

Coup de pub and buzz en ligne garanti

Another advantage: the current trend is to embody a character in a tournament that offers an opportunity. “d’étendre l’univers cinématographique d’un project sur le Tapis Rouge avant même la Premiere du Film”, check out D’Andre Wheeler. A marketing technique in which… In this example, the magazine displays the premiere date of the press tour Dune II in Mexico, February 5 later. For this occasion, Zendaya is invited to Toricheja to pay tribute to the character’s son, the warrior Chani, as well as Florence Pugh, who became Princess Irulan in Denis Villeneuve’s film, portraying an ensemble signed by Galvan. In 24 hours, looking at the toilet tour, Internet users are keen to compare the shadows with the costumes on the screen. Great pub coup! “What premiere photos pop up on TikTok or Instagram, it’s the connection to the car, the meme and the movie—it’s deja or pas encore. Explain Thierry Tessier.

D’ailleurs, Law Roach, Zendaya’s stylist, doesn’t know how to do it if I use the method of dressing for a tournament to promote Dune II. “We have adopted the dressing method. The forest looks like a movie costume at the renewal service. “C’étaittentionnel et ciblé”trust me British Vogue. Un pari réussi: les photos de celle qui a été Sacree Fashion Icon 2021, presented by a robot in the combined archive of Mugler 1995 for the premiere in London in February, igniting the reso, as in the white coat of the futurist, signed by Stéphane Rolland in New York, and it part of Alaïa, ported in Paris.

For fashion history, he is a fan of the film production society that serves marques who live as actors in the art of method dressing. “Large entities like Universal, who invest millions in bringing Marvel to life, a communications plan full of the type of clothing or story that makes it happen, provide casting and an art director or stylist or contact person, and according to the budget. alloué aux tenues de press tour. for Oscarthis is a guarantee of worldwide advertising.”

Preuve en est les modes Barbiecore et Mermaidcore, qui ont Explosé dans le prêt-à-porter lors des diffusions Barbie et de La petite sirène au cour de l’été 2023. “Holly Bailey dancing” La Little Sirena Influence of the 2023 collections: a lot of iris decorations, accessories in clothes and viscoses. Barbie, it’s crazy, she’s waiting for a rose outside. All this proves well that there is an extremely strong lie between the luxury and cinema groups. The ensemble is not a significant force in frappe.”

Blake Lively and Angelina Jolie, avant-garde clothing style

Can you guarantee that the method of dressing, beauty, beauty, stars and stylist teachers will not be adopted by the person, plus everything? “Parce qu’avant on n’avait pas autant de visibilité sur les promo de Films. On les voyait un peu dans les magazines or on television, more than anything else, it is devenu encore plus accessible”, evaluates Thierry Tessier. The premiere, which took place in 2018, starred in a photocall, like a dream on screen, in 2018 to promote the film L’Hombre d’Emilie. Blake Lively interprets Emily Nelson, a businesswoman with a lot of confidence in her, shooting for life. Durant tout le press tour, Celle qui a été Révélée dans Gossip sartorial ensembles inspired by strong clothing styles, “Art for women-women for montra, l’étendue de leur pouvoir”, as an expert at Rappelle Notre. Givenchy suits, Ralph Lauren tailors, white dresses… Blake Lively dies as a businesswoman “in real life.”

After elle Taron Egerton, who presents his features to Elton John in Rocket man In 2019, the trend is appropriate, as Scarlett Johansson and Brie Larson are pouring Avengers: Endgame, Pendant with Angelina Jolie la Tournée du deuxième opus de Malefictoujours en 2019. L’industrie du cinéma pâtissant de la pandémie de Covid-19, il Faut Attre 2021 for the return of fiction characters embodied in reality: for a sortie Spider-Man: No Way Home, Zendaya and Law Roach, wearing a Valentino toile d’araignée realisée print robe at the Jon Watts film premiere in Los Angeles, followed by an Alexander McQueen-designed suit vest with a “toile d’araignée realisée” in crystals sur. le epaulettes. Getting used to working out, Zendaya’s new way of dressing for outings is back. Dune: Premierethis is noted in the Balmain moulée sur-meure et des Pieces dress from Rick Owens et Valentino.

The trend becomes phenomenal in 2022: Anya Taylor-Joy transforms into Peach in a combination of Dior and pink griffe Mario brothersMargot Robbie chooses clothes similar to Nellie Laroi’s in Babylonin Alaia et Valentino drapes, Jenna Ortega did the honors of Mercredi Addams’s gothic style for the series Wednesday and Lily James reprise Pamela Anderson’s looks for promo Pam and Tommy. Plus the renewal, it’s a movie casting The Hunger Games: The Ballad of the Serpent and the Noise Singer Who’s to speak: Hunter Schafer is photographed in Schiaparelli, descends as Tigriss, and Rachel Zegler is also honored in Lucy Gray Baird in Dior at the London premiere. The red carpet will be Method’s last outfit!

Photo credit: AGENCE / BESTIMAGE