10 Free Google Courses for Digital Professionals

From web and Android development to machine learning and data analytics, these courses equip marketing and advertising professionals with the key digital skills to stay up to date.

Digital transformation has revolutionized all professions and, in particular, marketing and advertising. Staying up to date with the latest trends and acquiring new digital skills has become important for everyone in the industry. In this sense, Google offers a variety of free courses that are valuable for developing digital knowledge.

Below we present 10 of them.

In today’s digital world, online presence is critical. Google Learn Web Development offers a series of key courses in web design and development. From digital security to responsive design, these 9 modules provide a solid foundation for those who want to understand the fundamental aspects of creating and maintaining websites. Ideal for marketing students and entrepreneurs who require an effective digital presence.

This course allows participants to explore a growing collection of key web design and development topics. Each course was developed by industry experts in collaboration with the Chrome team. The 9 modules cover various topics such as digital security, accessibility and responsive design. The modular structure allows users to progress through courses sequentially or dive into specific topics they want to explore in more depth.

With the proliferation of mobile devices, Android application development has become relevant. This Google course covers everything from the basics to advanced Kotlin and Java development. This is especially beneficial for entrepreneurs and developers looking to expand their presence in the mobile app market.

Google Android Development Training is designed to teach Android development to both beginners and experienced developers. With modules ranging from basics to advanced development in Kotlin and Java, the course provides a comprehensive understanding of building Android applications.

From notifications to graphics and animations, participants will learn how to access users, add maps to their apps, and conduct proper testing.

Digital marketing is the driving force behind online success. Accredited by the European Interactive Advertising Bureau and the Open University, this course offers 26 modules created by Google teachers. With practical exercises and real-life examples, it is ideal for those who want to learn the basics of digital marketing.

Throughout the modules, Google Tutors provide practical guidance, complemented by real-life examples, to help you turn knowledge into action. This 40-hour course is suitable for beginners and provides a broad overview of key digital marketing topics. Upon completion, participants receive a prize that they can add to their public Skillshop and LinkedIn profiles, showcasing their new knowledge.

In the digital world, a deep understanding of core programming concepts is essential. This course provides a clear introduction to functions, statements, variables, and other important elements of programming.

Covering functions, statements, variables, control flow, strings, and arrays, this course provides a solid foundation for those venturing into the world of programming. Participants will learn the fundamental elements needed to understand and create digital solutions.

For those who want to delve deeper into data science, this course offers an in-depth overview of common data structures and algorithms. With free practice materials, this is a valuable resource for marketing students who want to better understand data management and analysis.

By exploring common data structures such as lists, trees, maps, graphs, and Big-O analysis, it provides the foundation needed to understand and work with large data sets. Free practical materials allow participants to put their knowledge into practice.

Machine learning is a fast-growing trend in the digital sphere. This learning path is a collection of courses, badges, and labs that offer hands-on experience with Google Cloud technologies. This is important for those who are interested in studying the field of artificial intelligence.

Comprised of 15 events, this route represents a holistic vision that includes on-demand courses, skill badges, and hands-on labs. Participants will learn how to design, build, deploy, optimize, operate, and maintain machine learning systems, an essential skill in today’s digital environment.

This course is a friendly introduction to artificial intelligence. Requiring no prior programming knowledge, it is ideal for marketing students and managers who want to understand how AI is applied in the real world.

With no prior programming knowledge required, it is accessible to anyone interested in understanding the fundamentals of artificial intelligence and machine learning. Participants will learn how artificial intelligence is used in the real world, from recommendation systems to computer vision and autonomous driving. With a hands-on approach, this course provides a solid foundation for understanding and discussing issues related to artificial intelligence and machine learning.

When analyzing data, knowledge of SQL is essential. This course teaches how to use SQL to read and manipulate data in a relational database, a valuable skill for any marketing professional.

Provides participants with the skills necessary to read and manipulate data in a relational database. Using SQL, stakeholders will learn to extract valuable information and make informed decisions based on data.

For those interested in data analytics, this learning path offers a suite of courses and labs that provide hands-on experience with Google Cloud technologies. It is ideal for those who want to become a data analyst.

The course is a special guide for those who want to become a data analyst. With a curated collection of topics, labs, and skill badges, it provides hands-on experience with the Google Cloud technologies needed for a data analyst role. After completing the route, participants will be able to explore a catalog of more than 700 labs and courses to continue their professional development.

Google Analytics certification is a valuable credential for any marketing professional. This course demonstrates the ability to use Google Analytics 4 and make informed decisions based on data. Essential for anyone looking to measure the effectiveness of their online marketing efforts.

From setting up and structuring properties to using various tools and reporting features, this course is essential for marketers looking to measure the effectiveness of their online strategies.

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