Angelina Jolie is not only known for her talents as an actress and director, but also for her human rights activism. In her fight for equality and justice, the actress has worked on philanthropic projects around the world, including initiatives for the rights of women, children and refugees. Now, Everything seems to indicate that Brad Pitt’s ex is exploring another creative and entrepreneurial path by wanting to become a top fashion designer.
As reported, in May 2022, the protagonist of ‘Maleficent’ registered the trademark ‘Atelier Jolie’ in the United States Patent and Trademark Office. According to the British tabloid ‘The Sun’, the actress would be focused on launching her own fashion and jewelry line. Although not much is known about the project yet, ‘Atelier Jolie’ is expected to range from statement pieces of jewelry to custom-made garments.
Surprisingly, Angelina Jolie does not usually succumb to new fashion trends, so her style is characterized mainly by minimalism and sustainability.. And it seems that this stylistic philosophy will be part of his new venture. In an interview with ‘Vogue’ magazine in 2021, the actress explained that her fashion approach is based on investing in key pieces. “I invest in quality parts and then wear them to death. My boots, a favorite coat, a favorite bag, I don’t change things often,” she said. Her wardrobe is made up, for the most part, of flowing linen or cotton dresses, classic-cut trench coats, tailored pants fitted at the waist, cloth coats with wide lapels, and silk shirts. She turning the classic looks with wardrobe items into her personal stamp. In this way, she has stood up against the fast fashion industry and excessive consumerism, so that she will bet on a firm concept that makes durable, high-quality garments that can be used over and over and over again.
Angelina Jolie becomes an ambassador for sustainable fashion with her fashion label, ‘Atelier Jolie’
In recent years, The Oscar winner has defined herself as a passionate defender of sustainable fashion. In fact, in an article published in ‘The New York Times’, in 2020, Angelina explained the importance of environmental sustainability and how the fashion industry and the textile market can help combat the effects of climate change, helping with the environmental preservation. “Fashion is not just about appearance, but also about ethics and sustainability,” she said.
By opting for sustainable materials, a limited production of pieces and the implementation of responsible consumption and production practices, ‘Atelier Jolie’ could have a positive impact in this constantly changing industry, so there is no doubt that Angelina Jolie’s fashion brand will be a company to watch closely in the future.