Freepik “redesigns” six businesses in La Trinidad: here’s the trail
There are areas that personify boredom. Interchangeable architecture, streets that look the same, and multiple franchises that are the same around the world. And then there are areas with tradition and authenticity. Places, the mere utterance of which can remove the feeling of indifference. They may be liked more, they may be liked less, but there is something about them that can be classified as a recognition factor. La Trinidad in Malaga will be one of the last.
This is where the Malaga-based company Freepik went for its latest project, which it calls “Neighborhood Design”. The literal translation would be “neighborhood design.” But behind this is an attempt to revitalize part of the neighborhood with the help of the talent of young designers. Freepik CEO Joaquin Cuenca assures SUR that the idea was to “give something back to the community.”
For this purpose, six businesses in the area were selected: a hair salon, a seafood restaurant, an auto repair shop, a flower shop, a physical therapy center and a fruit store. Each of them was proposed and implemented with a design change carried out by young professionals from Malaga, who used Freepik tools for this.
The results could be seen this Monday as we walked around the neighborhood to check out the before and after. For example, there was a seafood restaurant called La Carpa. Business with unattractive signs and labels. Young designer from Malaga Sara Bucruna carried out a comprehensive work to give the space “new life”. Where there was nothing before, there is now a linear message, always speaking in terms of design, that speaks to all parts of the business.
Integraavto workshop before and after redesign
Abdel Retamar is the owner of this seafood restaurant and he is delighted. “I really like how it turned out,” he repeats. The redesign also includes the creation of a new logo, which now even appears on the waiters’ uniforms. Another example is the Atlas physiotherapy center. It went from a simple white façade to an elegant pink building. Freepik Marketing Director Carlos Cantu says that “design can change business.”
All the talented young people who will bring these design changes have been selected by Freepik and given training so that they not only showcase their skills, but that the experience also serves as a showcase for their work and sharpens their skills as professional designers.
The mayor of Malaga, Francisco de la Torre, the delegate for tourism, culture and sport of the Andalusian government, Gemma del Corral, and the councilor for trade, Elisa Pérez de Siles, were able to see the changes firsthand.
Antonio Vera Florist
The project will also be replicated in San Francisco, where Freepik landed a year ago. In its statement, the company says its motivation is to “adhere to the social and business fabric of both cities” and to “show how you can design well and quickly using an ecosystem of platforms and resources.” “from Fripik.