How to Get Followers on TikTok: Tips to Grow Your Audience on TikTok

Georgina Smith

Growing your TikTok account and gaining more followers may seem like a daunting task, but these tips can help you get more attention on your profile and make a name for yourself on the app.

Over the past couple of years, TikTok has dominated the social media world with its short, endless scrolling format, inspiring other platforms to imitate the wildly popular app.

Creators like Charli D’Amelio and Addison Rae launched their careers on TikTok after their dance videos went viral, and now thousands of people are trying to grow the app’s online presence.

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But if acquiring new followers seems like an impossible task at this stage, here are some tips to help you optimize your content so that more people find your account.

TikTok logo on a dark backgroundUnsplash: Alexander Shatov

TikTok continues to become more popular every day.

How to Get More Followers on TikTok

1. Use hashtags

Under any video you post, you have the option to enter multiple hashtags, and this can be a good way to make sure that people who might be interested in your content can find it.

General tags like #fyp and #foryoupage are commonly used, but be sure to also use ones that are more specific to your content type, like #FoodTok if you’re posting about cooking or baking. You can even use #followforfollowback if you want to exchange follows with others.

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2. Know your audience

When it comes to optimizing your content, it’s important to know what kind of people you’re making videos for, as this will help you tailor the experience specifically for them.

Using sounds and tags that are popular in the community you’re trying to establish a presence in means you’re more likely to be featured on your target audience’s “For You” pages via the algorithm.

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3. Post at the right time

Posting at the right time can help you attract more followers. Research has shown that there are different time slots every day that can potentially help you get more attention.

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Posting at a time when more people are using the app will ultimately lead to greater reach, which in turn can help you gain more followers than if you uploaded a post at a different time.

Hand holding phone with TikTok account pageUnsplash: Aaron Weiss

Following these tips will help your content be seen by even more people.

4. Interact with other content

Posting content isn’t the only way to get your name out there on TikTok. Interacting with other creators who have a similar style of content to yours allows you to build friendships within your community and also means that people can potentially find your account through the comment sections of other videos.

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Leave comments and likes on other creators’ videos where possible, and you might even get a subscriber in return.

5. Follow trends

TikTok is driven by trends, with new ones popping up every week. Whether it’s a new dance, a quirky recipe, or a viral filter, these trends often end up racking up millions of likes and views, pushing lesser-known creators into the spotlight.

Keep an eye out for popular sounds to use in your videos, and don’t be afraid to jump on a popular trend when you see it dominating your For You page.

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Building a large following on any social media platform can often be a lengthy process, but if you optimize your content for your target audience, you may end up with more followers than you expected.

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