Oppo plans to increase its presence in Europe and expand its device catalog
Oppo announced at Mobile World Congress 2024 its intention to strengthen its presence in European markets, planning to launch new products as well as new technologies in the continent this year.
This year the Chinese brand turns 20, making it the seventh since it launched in Europe.
Since its appearance on the European market with the launch of the series Find X in 2018Oppo is strengthening its position in the consumer electronics and 5G sectors on the continent.
The company has a broad base users and close connection with local consumers through their cooperation in some competitions the most important in the world such as Wimbledon, Roland Garros, UEFA Champions League and Paris Photo and others.
Bingo LiuCEO of Oppo Europe, explained during a press session in Barcelona that “Europe has always been key for Oppo. We are here to stay and offer more opportunities to the smart device market.”
A few days ago, Oppo entered into a global patent cross-licensing agreement with Nokia covering key patents in the field of 5G and other mobile technologies. As part of its long-term commitment to the European market, Oppo announced that its products They will again be available throughout Europe..
“In recent months we have seen an increase demand and high expectations from our European users who want the experience that Oppo provides, e.g. smartphone leader in photography,” said Bingo.
In addition, the representative emphasized: “Despite all the support received, the Oppo Europe team is more determined than ever to provide our users with new technologies, innovative devices and unparalleled service.”
During MWC 2024, OPPO also announced that it will form a three-year strategic alliance with telephonewhich will provide greater support to the growth of the Chinese brand in global markets, especially in Europe.
Data for 2023
Recent Canalys data shows Oppo has maintained its position fourth mark from smartphones worldwide in 2023, accounting for 9% of the total market share, with over 100 million smartphone shipments worldwide.
In 2023 yours active users per month Globally, their number has exceeded 600 million in more than 60 countries and regions. With the motto of “Technology for Humanity, Good for the World”, Oppo insists on enriching people’s lives with innovative devices and continuously invests in research and development.
To usher in the era of AI smartphones, Oppo has announced generative AI capabilities on the next devices it will launch in Europe in 2024.