SAM, Samsung’s virtual influencer, has confirmed his presence at Galaxy Unpacked 2024 –

SAM is always ready for new adventures, and now the virtual Samsung influencer has prepared her bags for a trip to San Jose, California (USA) to attend the Galaxy Unpacked 2024 event, which will announce the latest news from the Galaxy lineup on January 17th.

Galaxy Unpacked Invitation January 2024 |  Samsung

The virtual influencer is now taking on an even bigger role by being appointed as Samsung’s artificial intelligence (AI) ambassador, thanks to her unique understanding of the topic. “We are thrilled to bring SAM to Galaxy Unpacked as it represents Samsung’s expertise in delivering unique and remarkable experiences to our users while enhancing the important role of artificial intelligence in our daily lives,” said Arthur Wong, Samsung Chief Marketing Officer. Latin America.

Given the very busy program, SAM will also be responsible for presenting new products and discussing the new era of artificial intelligence with other guests at the event. Additionally, the virtual influencer program features a journalistic moment where she will interview five Latin American influencers to discuss the event and launches.

The new Galaxy S series will set a higher standard for the smartest mobile devices. Experience epic everyday life like never before and join SAM as they introduce the latest premium innovations from the Galaxy ecosystem, delivering an all-new AI-powered mobile experience.

As this date approaches, SAM is working on the final details of the new features and performance of the AI ​​revolution that promises to change the way we live through new Samsung products.

The event will be broadcast live on January 17 starting at 1:00 pm on the official channels of, Samsung Newsroom and Samsung YouTube channel. To be the first to know, receive information and receive special benefits, register at:

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