the future of camping is very present

Taiga presents a proposal for differentiated placement with its model resort campsites located in a unique natural environment, with a wide range of premium accommodation and great variety activities and experience which they already offer to their clients both indoors and outdoors. And with the initial investment 50 million eurosthey already have five campsites to which more will be added, some even before the summer, since they are in full growth, as this newspaper has confirmed Agustin Medinaone of its promoters and co-CEO of business development and expansion.

Thus, from Taiga there is a view of the Aragonese Sea at the foot of the lake offered by the rooms Taiga Lake Kaspeor terraces overlooking the sea in Taiga Delta Ebreuntil we spend the night in a pine forest in Taiga Konil; enjoy glamping tents with all amenities next to Valdevaqueros beach, in Taiga Tarifaor enjoy the endless beaches in Taiga Beach Almeria. In fact, one of their greatest attractions is that each one is unique.

In each of its activities, Taiga is committed to regenerative tourism, promoting environmental stewardship using the most sustainable materials and contributing to the economic and social development of the environment.

Among the wide variety of options designed for any audience, the following stand out: new housing. Accommodates up to six people, just like glamping tents, have a terrace, equipped kitchen, living room and private bathroom. They are suitable for families with children and pets. But the brand also offers premium offerings aimed at customers traveling around Europe with their cars. caravans and campers.

From left to right: Agustin Medina and Borja de la Rica, promoters and co-CEOs of business development and expansion of Taiga, and José Gras, general director of operations. Source: Taiga.

In addition to all this, the goal is to ensure a complete destination experience for any audience promoting the best of each natural environment, focusing on environment and recreational opportunities each location. So guests can enjoy resort facilities for example, swimming pools, multi-sports fields, padel tennis courts, entertainment, playgrounds or rhythmic gymnastics areas; in addition to services supermarket and laundry for long stays.

The brand also intends to cooperate with small local business owners ensure that their resort campsites are gateway to open destination in the most authentic way, with water sports, walking and cycling trails, sunrise yoga or horse or motorboat rides, depending on the location. Align gastronomicTaiga also especially appreciates cuisine made from local products.

Sustainable growth

The growth of the group will be noted adding new campsites, in addition to improving destinations, experience design and event offerings. All of them are updated annually to offer best customer experience. This season there was renovated premises almost everything, including sports equipment, new housing and improved landscaping. Always preserve and improve the essence of sustainable tourism, i.e. minimal impact on the natural environment and the inclusion of local or zero-kilometer products and materials.

Under the motto “Happy by Nature”, Taiga helps its clients – from families with children to adults and pets – to find happiness in contact with nature, which has always been characteristic of traditional camping. Source: Taiga.

His promoters – in addition to Agustin Medina, Borja de la Ricaas well as co-CEO for business development and expansion, and Jose GraCEO of Operations, who has been immersed in market transformation since 2019, launched the brand this year as a result of this process innovation and professionalization of operations.

Your aim to lead the management of resort campsites on the Iberian Peninsula, mostly owned but also open to a management model. Although they don’t stop there, as they also want to incorporate new large and medium-sized establishments in European tourist destinations with greater potential and the same quality standards.

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