What Apple will present at its most unexpected event
Apple announced a presentation on Tuesday, May 7 at 16:00 in Spain called. release (let go), which will initially be aimed at the iPad, although it may contain a few surprises. One of the unusual aspects of the event is that instead of just one location where Apple addressed the press at the same time, there were three: New York, Toronto and London. Vanguard will be present at the latter, at Apple’s new offices in the iconic Battersea Power Station building, an old power station next to the Thames (today an impressive shopping centre) which illustrated the historical album cover. animals Pink Floyd (1977) and its 2018 remix.
Other elements that make this event extraordinary. The big reveal in May, four weeks before the start of the WWDC developer conference in Cupertino, California on June 10, is out of Apple’s usual baggage, as the latest event is often a rushed launch of multiple new features. Last year’s highlight was the announcement of the Vision Pro spatial computing viewer. It would be logical if the new iPads appeared in a little more than a month. Or maybe not.
All logos from the Let’s Lose event
Two factors may have influenced Apple’s decision to hold the presentation in three locations, where the trade press will be able to test its new products up close at the end of the event. Above all, the WWDC opening puts a lot of emphasis on artificial intelligence, which will be part of the company’s new operating systems, likely with models this size that run inside each device, without the need to connect to external servers. imply speed, personalization and privacy, as well as good data processing capabilities.
On the other hand, the need to include advanced AI features in all devices starting in the fall will mean that the soon-to-be updated iPad will also have a chip with more cores in its neural engine. At this point, Bloomberg’s leak that Apple plans to introduce a new M4 chip into its iPad Pro just six months after announcing the M3 could prompt an event specifically dedicated to it. At WWDC they can tell in detail how this AI will work. For example, with Siri.
Apple offices at Battersea Power Station
Besides all this, news about the iPad could be important. Apple has been trying for years to make its tablet the primary computer for many professional purposes. The company has partially achieved this in some sectors, but despite the power of its machines, it is still waiting for this leap. The iPad Pro, in addition to chips like the M4 (or M3 if it doesn’t arrive), could include an OLED screen this time around, making it thinner. The 11″ and 12.9″ sizes will remain.
It will also be followed by a new generation of iPad Air, Apple’s mid-range tablet that is in some aspects, from design to processor, almost indistinguishable from the Pro models. The Air could also debut in a new larger 12.9-inch size. 11-inch model. The new generation of tablets is expected to have a new Magic Keyboard. But the safest accessory we’ll see is the Apple Pencil, the next generation of which is coming, as shown in one of the event logos.
On the left is the first cover of “Animals” (1977); on the right is the cover of the 2018 Remix version; both with Battersea Power Station
The London launch will take place at Battersea Power Station, a former power station which is part of skyline in London, the star of Pink Floyd album covers, which was also the largest brick building in the world. Since last year, the iconic building has housed Apple’s London design office.
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